Iv\u00e1n Espinosa, CEO de Nissan, ha afirmado que China establece el ritmo en tecnolog\u00eda, costes y tiempos de desarrollo en la industria automotriz. En una entrevista con Nikkei Asia, Espinosa subray\u00f3 la necesidad de que Nissan aprenda de las pr\u00e1cticas chinas para mejorar su rendimiento y competitividad.<\/p>\n
La automotriz japonesa enfrenta serios desaf\u00edos financieros y reputacionales, con una ca\u00edda en las ventas y la necesidad de despedir a 9.000 empleados. Espinosa ha indicado que el desarrollo de un veh\u00edculo en Nissan actualmente toma 55 meses, y su objetivo es reducir este tiempo a 30 meses. Para ello, se ha fijado un plazo de 26 meses para el desarrollo del pr\u00f3ximo Nissan Skyline.<\/p>\n
Espinosa tambi\u00e9n mencion\u00f3 que la capacidad de las empresas chinas para desarrollar y producir veh\u00edculos r\u00e1pidamente es un factor clave en su competitividad. Este enfoque ha llevado a otras compa\u00f1\u00edas, como Renault, a buscar inspiraci\u00f3n en los m\u00e9todos de trabajo de China.<\/p>\n
El CEO de Nissan ha se\u00f1alado que la estrategia de la compa\u00f1\u00eda incluye el lanzamiento de nuevos modelos y la b\u00fasqueda de una identidad propia para recuperar el prestigio perdido. Se ha especulado sobre la posibilidad de que Nissan introduzca el modelo Z en Europa y est\u00e1 trabajando en el desarrollo de un nuevo GT-R.<\/p>\n
Espinosa concluy\u00f3 que, aunque es importante centrarse en la eficiencia de costes, tambi\u00e9n es fundamental mantener la imagen atractiva de los productos, un aspecto que considera que sus predecesores no han priorizado adecuadamente.<\/p>\n","protected":false},"excerpt":{"rendered":"
Iv\u00e1n Espinosa, CEO de Nissan, ha afirmado que China establece el ritmo en tecnolog\u00eda, costes y tiempos de desarrollo en la industria automotriz. En una entrevista con Nikkei Asia, Espinosa subray\u00f3 la necesidad de que Nissan aprenda de las pr\u00e1cticas chinas para mejorar su rendimiento y competitividad. La automotriz japonesa enfrenta serios desaf\u00edos financieros y […]<\/p>\n","protected":false},"author":455,"featured_media":9370,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_ciberpro_source_url":"https:\/\/www.xataka.com\/movilidad\/ivan-espinosa-ceo-nissan-china-marca-ritmo-tecnologia-costes-tiempos-desarrollo-tenemos-que-aprender-ellos","_ciberpro_ai":"1","_ciberpro_division":"matriz","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"ciberpro_featured_url":"https:\/\/ciberpro.es\/cms\/wp-content\/uploads\/2026\/06\/1024_2000-27.jpeg","_links":{"self":[{"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/posts\/9371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/users\/455"}],"replies":[{"embeddable":true,"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/comments?post=9371"}],"version-history":[{"count":0,"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/posts\/9371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/media\/9370"}],"wp:attachment":[{"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/media?parent=9371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/categories?post=9371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciberpro.es\/cms\/wp-json\/wp\/v2\/tags?post=9371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}